{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brands drive direct exposure via social networks marketing, celebrity collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't transformed much in decades; it does not have TikTok, and does not offer celebs totally